There is a principle in psychology called scarcity – it’s the desire that’s in all of us to want something that we can’t have.

Often, the illusion of scarcity can be orchestrated and appear in real estate situations without people even knowing that it’s there.

Have you ever heard of a situation where a home was on the market and more than one person was interested in it?

In most cases like this, the house will sell for more than the owners are even asking for the house – and the buyers feel great about it because they won.  Someone else wanted the house, but they got it.

Situations like this are called the “auction effect or multiple offer situation.”  To create this powerful situation requires creating an environment where as many buyers as possible are made aware of the property at the same time and under the right circumstances.

As you know now, most of the time, when a property is advertised in a traditional way, it’s almost impossible to create this kind of environment because your property is just another property on the market.

You need to be able to reach buyers in a way that your home is presented as “new information…”

One of the things we do to create this situation is profiling your house in our MarketWatch database.

what you might not realize is that the new buyer for your house is already starting to look for homes.

Every month we have hundreds of calls from people who are just now starting to look for homes and are calling us for helpful information.

Right now, we have several buyers who are looking for homes and we’re constantly looking for just the right homes for them.

By the way, scarcity is just one of the six weapons of influence that can be skillfully applied to the marketing of your home.